I agree with this new regulation. I often watch the news that many children love fast food and get extraordinarily fat. Promotional toys certainly lure children into fast food which causes a harmful effect on children's health. I also used to go and order happy meal for toys when I was a child. At that time, there were not so many McDonald's restaurants, however nowadays they have opened new restaurants everywhere and they are easy to stop by.
According to the article, from 11 to 18 percent of children are estimated to be overweight or obese. I strongly think the government must deal with this situation by some measures and this new regulation is an important step to improve children's health. In my country also, the government should enforce the same law because everytime McDonald's makes new toys, children want to go and eat there. The frequency of new toy production is once a month. This is because these promotional toys are a good distribution channel for toy and animation companies. One of the biggest challenges for banning promotional toys in Japan is how the government will persuade McDonald's from giving up this business.
Nori, thank you for personalizing your opinion. As a child you too wanted the toys, just like my daughter, and I gave in... So, yes, the ban is crucial - I hope this ban will have a ripple effect and become national.
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